PR and communication on social media – with respect for your time, your attention, and our shared responsibility
At OnlineShoppen365, we want to stay connected with you in a way that feels relevant, trustworthy, and respectful. Social media and newsletters allow us to share news, inspiration, and useful information, but we believe this communication should always be carried out thoughtfully – both for your benefit and with consideration for the resources behind digital activity.
Several energy researchers have highlighted that all digital content – including social media posts, newsletters, and online marketing – requires energy for data storage, servers, and display. While this may not be noticeable in everyday life, the total volume of digital activity globally has a real environmental impact. That is why we have chosen to be mindful of how and how often we communicate online.
As a webshop, we naturally depend on presenting our products and keeping our customers informed. However, we aim to do this responsibly, where quality is valued over quantity. Therefore, we have established clear guidelines for our communication: we strive to share a maximum of 2–5 posts per week on our social media channels and send no more than 1–2 newsletters per week.
For us, this is not only about reducing energy consumption, but also about what we call social sustainability. We want to respect your time, your attention, and your mental space. We know that many people today experience a constant flow of information, advertisements, and notifications. Therefore, we aim to avoid contributing to unnecessary noise and instead focus on sharing content that we genuinely believe creates value for you.
When we contact you, it is because we have something meaningful to share – not simply because we can. This may include information about new products, important updates, special offers, or initiatives that we believe may be relevant and useful to you. Our goal is for our communication to feel thoughtful, honest, and respectful.
This approach is part of our broader commitment to responsible business operations. As a webshop, we balance the need to remain economically sustainable while also taking social and environmental responsibility. It is an ongoing process where we continuously strive to find the right balance between running a business and acting responsibly.
We believe that trust is built through transparency and respect – including in the way we communicate. Therefore, we would rather communicate less frequently, but with greater care and relevance.
When you follow us or receive our newsletters, you should feel confident that we value your attention and use it respectfully.
Your attention is valuable to us
At OnlineShoppen365, we see your attention as something that deserves respect. That is why it is important for us to communicate in a way that feels relevant, honest, and meaningful – never overwhelming or unnecessary. We want you to feel confident that we only contact you when we truly have something worthwhile to share.
We continuously work to find the right balance between informing and inspiring, while also considering both your experience and the resources behind digital communication. For us, responsibility is not only about products and deliveries, but also about how we communicate and interact with you.
Our customers’ trust means a great deal to us, and we are genuinely grateful that they choose to follow and shop with OnlineShoppen365. We will continue to communicate with care, transparency, and respect.
For us, it is not about saying the most – but about being present in a way you can trust.
Click here to return to the Sustainability page at OnlineShoppen365